As I said before, list building is the way to go in marketing. But I would also say that the other best way to market is joint ventures, hands down. You don’t have to have a list, and you don’t have to be an expert. If you can be the one who can do the interviews, and you can secure the rights to the interviews, and if you can get interviews to people who do have a list but without any marketing, then you’re set.
You have an interview, you have a tool that sells, you hope it sells, and if you do it right and you’ve done your research and you take the time to use it, you’re going to have a good audio interview to sell Expertise, products or services, which are valuable. It’s like a winning sales letter. How much is a successful sales letter worth? You know, in a huge market.
I mean, if you have a big market for something and if you have a sales letter selling a product, every time you put it on the Internet or every time you mail it and test it, It all makes money for you, it’s like a money printing machine.
Well, the same goes for good audio interviews. This is a valuable asset and you can turn it off and on whenever you need it. There was an interview on my website, it was with a sales pitch expert, I was able to negotiate a good joint venture proposal with him, I went the extra mile to do this interview with him for free and this has been going on for about five years I’ve had this audio on my website for years, maybe five, just for some reason, first of all, it’s a very hot topic; cold calling within the sales world.
A lot of callers want to learn how to cold call and he’s a very good marketer so once I generate leads through the recording that plays on my website it gets downloaded to my website on YouTube It can be seen on, it can be seen on Facebook, it can be seen on iTunes, and the intellectual property that I control, it’s a little money-making machine that just turns them over to their affiliate transaction, which records everything.
It’s really the easiest thing, I don’t have to ship the product, all I have to do is interview it once, edit it, get it done right, set up the affiliate deal, you want to make sure you can trust this person and you want to make sure you have control The traffic of leads generated because you’ve put a lot of time and effort into creating recordings, sales pieces, and you want to make sure you’re paying for it.
I teach some ways to do this, which is really important. Every recording is valuable.