Trying to find the best video marketing strategy? As more and more people use high-speed internet connections, watching videos online is becoming more and more common. So what’s the best way to take advantage of this new trend? How to create videos that consistently drive traffic to your website? It’s actually not as complicated as you think, and by knowing a few tricks or trades, you can develop a video marketing strategy that gets top-notch results. The main things to understand are naming your video, writing an effective description, and finally what to add to the video itself. Understand these three parts and you will have no trouble bringing in more traffic. We’ll start by making the video itself, then adding a title to it, writing a good description, and where to submit it.
So how exactly do you make a video? Well, you have two options, it all depends on which way you want to go. The first option is to convert an article or blog post into a video. To do this, you just need to make each sentence or paragraph of the article as a slide in PowerPoint (or any other presentation software). Next, record the running slides and use Camstudio to read each slide. This will give you a video with a voiceover that you can submit to any video site. The advantage of this approach is that it can be done very quickly with minimal effort and is very easy to extend. The disadvantage of this approach is that it is highly unlikely to go viral (either through word of mouth or through other people linking to it).
Your other option is to simply use a webcam or digital video camera to create a live video. This method is more likely to go viral, but it can be time-consuming to get the video the way you want, and there’s no way to scale the method.
No matter which method you use, you now have a freshly produced video that needs a title and description. First is the title. The title should contain the keyword you want to target and be as close to the front as possible. If you’re submitting your video to multiple sites, you can change the title slightly each time to give yourself a better chance of ranking, and in fact, some software lets you do this in advance. Ready to tackle this description?
The description of your video should be just this; description. However, there are some key points you should keep in mind to maximize traffic and optimize your videos for search engines. First, you want to include your keywords in the description. Most video websites do not allow the use of html in the description, but for those that do allow keywords as anchor links to your website. Also try to place the full URL as close to the top as possible. These two simple steps will have a huge impact in the long run.
Everything is finally done! Now all that’s left to do is submit your video to YouTube and any other video site you like (YouTube being the most important). Once submitted, you can enjoy new traffic.
I hope this article helps. BTW, get my free video marketing consultation and more updates, plus shoot me an email while you’re there and maybe I can help you.
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