The 4P Marketing Strategy – How to Choose the Right Products
If you are a B2B company looking to grow your business by adding new products to your existing portfolio, this article and my other related articles will help you. They describe how the 4P marketing strategy can help you develop a successful « product launch » plan for your chosen market. A marketing strategy based on the […]
Balanced Scorecard – Tool Vendor Selection and Relations
Tool vendor ratings, not typically found on the Balanced Scorecard, can really help organizations save time selecting business partners and be able to work with them more consistently. The balanced scorecard is a strategic management method that emphasizes understanding the overall, complete situation in order to better make important decisions. By using this framework, organizations […]
How Much Attention Should You Pay To A Company’s Ratings?
As consumers, we live in an age where our opinions about products are important information to companies. This also applies to the way consumers evaluate a company and its services (products). The problem is that there are many ways for consumers to share their opinion of a company, but it can be difficult to know […]
5 Ways Improve Art Marketing Using the Power of Social Media
Social media is a fundamental shift in the way we communicate. It’s not a fad, but many artists and galleries remain intimidated and confused by the idea of joining the social media revolution. Learn 5 ways to harness the power of social media and improve your art marketing. 1. Build your brand: What is a […]
Can You Market Audio Interviews Without a List?
As I said before, list building is the way to go in marketing. But I would also say that the other best way to market is joint ventures, hands down. You don’t have to have a list, and you don’t have to be an expert. If you can be the one who can do the […]
Why Integrated Marketing Communications is Essential for Small Businesses
How can integrated marketing communications help me as a small business owner? Integrated marketing communications is crucial for small business owners because they, less than larger corporations, can afford to waste or waste money on a single, siled marketing effort. For example, as a small business owner, it might be easy to focus on one […]
Marketing the 13 Power Words
A study conducted by Yale University identified 12 words that people respond to the most. So we have 12 very powerful words; « powerful words. » As one might expect, the first five relate to basic human desires. Desire is a connection point deep within us, always ready to react to something. When people are exposed to […]
Best Video Marketing Strategy
Trying to find the best video marketing strategy? As more and more people use high-speed internet connections, watching videos online is becoming more and more common. So what’s the best way to take advantage of this new trend? How to create videos that consistently drive traffic to your website? It’s actually not as complicated as […]
Give Buyers The Freedom Of Designing And Revolutionize Your Business
The best way to grow your business is to serve your customers in a better way. Service means that a business needs to take care of customers’ needs and help them find the product or service they need. Likewise, today’s buyers have changed a lot and so have their tastes. What’s more, their preferences are […]
Web Optimization May Lead to More Website Traffic
advertise You can build the most beautiful website on the web, but if no one can find it, what’s the point? This is where advertising and promotions come in. By promoting your website on the right online channels, you will find that it takes a little muscle and a lot of expertise to make your […]