Article marketing is the most cost-effective way to drive quality traffic to your website. If done correctly, this tool can give you amazing benefits such as excellent page rankings, instant online expert status, and increased sales potential that you really need to grow your e-commerce.
Here’s how you can break through with article marketing:
1. Keep it simple. This is one of the best tips I can give you. If you want to easily connect with potential customers and get them to understand the message you want to convey, I highly recommend making your articles easy to understand. Use the simplest terms possible and use short sentences. It also helps if you can share personal stories or examples to help readers visualize your thoughts and ideas when discussing complex concepts.
2. Use keywords. One of the secrets to breakthrough article marketing is to make your articles searchable online. Your articles must appear in the top 10 search page results when people search for keywords that are highly relevant to your chosen niche, so you can increase your click-through rate. Use popular search terms throughout your content, especially in the title, to make it search engine friendly.
3. Stop advertising on your articles. Avoid placing self-serving or affiliate links on your content and don’t hard sell your products and services as this can really annoy online users. Try to provide these people with useful and valuable information that is truly relevant to their lives, rather than blatant advertising. Remember, when you are able to help your readers, they are most likely to visit your website and become loyal to you.
4. Build rapport with your readers. Create a personal connection with your readers by writing your article as if you were speaking directly to them. Show empathy when needed and enthusiastically help others. Make them feel like you’re just one of them who truly cares about making their lives better, rather than a random marketer just after their money.
5. Deliver information in a timely manner. This is the fastest way to make your article stand out. Strive to provide new information to your online audience by writing about the latest news that has a direct impact on your chosen niche.